Listing your SaaS in the right directories is one of the cheapest growth moves available to a young product. Each listing can send you early users, a link to your site, and a page that shows up when people search for your category. The catch: there are hundreds of directories, and most of them are not worth your time.
Here are the directories worth submitting to, grouped by what they are good for, and how to get the most out of each listing.
Launch platforms: for a burst of early users
Product Hunt. The best-known launch platform. A good launch brings a wave of visitors, feedback and mentions in newsletters and roundups. Prepare it: a clear tagline, a short demo video, good screenshots and a few early users ready to share honest feedback.
BetaList. Built for products that are still early or in beta. Good for collecting first signups before or right after launch.
Peerlist, Uneed, Microlaunch and Fazier. Newer launch platforms with active maker communities. Smaller audiences than Product Hunt, but less competition on launch day and steady traffic from people who browse new tools.
DevHunt. Focused on developer tools. If developers are your buyers, this audience is far more relevant than a general launch site.
Review and comparison sites: for buyers who are choosing
G2 and Capterra. Where businesses compare software before buying. Claim your profile and ask happy customers for reviews; reviews are what make these listings work.
SaaSHub and AlternativeTo. People land here searching for alternatives to a tool they already know. List your product as an alternative to the leaders in your category.
AI directories: if your product uses AI
There's An AI For That, Futurepedia and Toolify. Large directories of AI tools that people browse by task. If AI is central to your product, these can bring a steady flow of curious visitors.
Community directories: for credibility
Indie Hackers. Its products directory and community are a good fit for bootstrapped SaaS. Sharing real numbers and lessons tends to bring more attention than the listing itself.
Affiliate program directories: for growth through partners
If your SaaS has an affiliate program, list it where affiliates look for programs to promote. This is the one directory type that keeps sending you value after launch day, because every affiliate who joins brings their own audience.
AffiDex. A directory of SaaS and AI affiliate programs, built for creators, bloggers, newsletter writers and agencies choosing what to promote. Your listing gets its own page with your commission, cookie duration, pricing and payout methods, and links to your website and affiliate signup page. Listing is free.
Don't have an affiliate program yet? See how to find affiliates for your SaaS.
How to get the most out of every listing
- Write a clear one-line description. Say what your product does and for whom, in plain words. "Invoicing for freelance designers" beats "AI-powered financial workflow platform".
- Use real screenshots. Show the product, not abstract illustrations.
- Keep your pricing accurate. Outdated prices are the fastest way to lose trust.
- Choose the right category. A specific category with fewer competitors gets you seen more than a crowded general one.
- Ask for reviews early. On review sites, a handful of honest reviews makes a big difference.
- Track what works. Use a tagged link (for example with UTM parameters) on each listing, so you can see which directories actually send signups.
What to skip
- Paid "submit to 500 directories" services. Most of those directories get no traffic, and a burst of low-quality links does nothing for you.
- Directories unrelated to software. Relevance matters more than volume.
- Listings you never update. An abandoned listing with old screenshots and wrong pricing does more harm than no listing.
Next step
Pick five directories from this list that fit your product, prepare one good description and a set of screenshots, and submit them this week. If you have an affiliate program, start with a free AffiDex listing: it is the one that keeps working after launch day.